Evaluation

Before the start of the FMP I was initially excited to do a project that was fully my own idea. Once initial research begun I really struggled to come up with idea to do for my FMP, previous idea included creating images with an 80’s retro aesthetic, another was making fun of packaging, one of creating a website for amateur filmmakers to share their projects with one another.

After A couple of weeks I was still unable to come up with a conclusive idea for my project, at this time everyone had already begun researching their ideas and I still had nothing. After talking with Cathy she gave me the idea of satirical advertising which would involve parodying popular brands such as Apple and Mcdonalds. To add my own spin on to it I thought I would ask the general population what they thought of these products and use those quotes to create a typography image of the logo made up of the quotes.

From the get go I wasn’t thrilled about the idea because I felt everyone was creating ideas that meant something to them and I was doing my idea because I was unable to come up with anything in time.  The inspiration for the typography image came from when I was googling images of well known brands and came across a typography image of the apple logo, the quotes inside where words that where associated with the company. I thought It would be a good idea to use this idea but to get quotes and see what the general public really feel about the company and use that.

I begun initial research into looking on how I could easily and effectively create a typography image on Adobe Photoshop, I found a couple of tutorials online and would have used them as the base to create my images. Once I had done this I began to select brands; the brands I had chosen was Mcdonalds, Apple, Starbucks, Nike, Facebook, Twitter, Tesco, Coca-Cola, Amazon, Twitter and Converse. I chose these because I thought these was the most popular and would best get a reaction out of people which would in turn result in better quotes for the final pieces.

I settled on creating a minimum of 10 images which is what I wrote in the brief, once it came time to pitch my idea to Dan and Cathy they suggested that not only could I create typographic images but also make posters based around the quotes in which  I would gather. The inspiration for this came from an animation titled “Creature Comforts” which would create animations around interviews with random people.

I thought that creating a couple of typographic images and posters wouldn’t be consistent as they are two different things so I thought it would be more interesting to create a series of posters as opposed to typographic images. As it would allow me to try different techniques in photoshop.

After this began one of the hardest parts which was creating the surveys in order to get my quotes, the initial survey asked people for various details such age age and if they felt loyal to a particular brand if so why? this was to get a better understanding of my audience and who I was trying to reach. The second survey was where I was asking people to state there opinions on the 10 different brands. This initially proved difficult because I found that people would write short answers that didn’t really help me, so I thought I would change the tactic and ask people face to face, hoping that they would be more vocal and give me better quotes, although some was able to give me decent quotes it was nowhere near enough. Due to time constraints I was unable to keeping surveying people because I had to begin production. In order to fix this problem I begun research controversial companies that I knew would entice an emotional response out of people as well as being able to interject my own feelings into the project. So I decided to change 3 of the initial brands from Twitter, Amazon and Converse to Adidas, Google and L’oreal. Once I began researching the controversies around these companies I was essentially able to create better posters.

One of the biggest concerns regarding this piece of work was the copyright aspect of it, because I was using company logo’s. To combat this I emailed all the companies that I was parodying. Some was perfectly happy for me to use the logo’s as long as it was not for commercial use (which it wasn’t). Others that wasn’t such as Starbucks I had to manipulate the logo’s enough to make them my own. Some companies never got back to me so I just had to continue the work due to an oncoming deadline.

Creating the posters was the most enjoyable part, as I was essentially describing the quotes in minimalist posters. The initial posters started off quite lighthearted such as the Apple and Mcdonalds ones, but as time went on and the more controversial the company was, the more serious the posters became and I started to see them more as protest placards than satirical posters. For example the Nike poster talked about child labour, the google one talked about internet surveillance and the L’oreal one spoke about animal testing. Although I found this part to be the most enjoyable I wasn’t completely happy with all the pieces of work as I felt that I rushed a large portion of them due to the upcoming deadline.

Overall although Im glad I was able to finish the project in time, I wasn’t happy with the project, I feel this is due to the fact that I didn’t have a solid idea of what I was going to do from the start of the project, which put be behind everyone else. I felt as if I was rushing the whole project which would have meant the work suffered for it. I felt that the work wasn’t necessarily FMP worthy but I felt I worked the hardest with the tools I had at my disposal. If I was to change anything I would have managed my time more appropriately and would have done more initial research as to have a better understanding of what I wanted to do. I am just pleased that I was able to complete the work.

 

Google Research

People sending email to any of Google’s 425 million Gmail users have no “reasonable expectation” that their communications are confidential, the internet giant has said in a court filing.

The suit claims: “Unbeknown to millions of people, on a daily basis and for years, Google has systematically and intentionally crossed the ‘creepy line’ to read private email messages containing information you don’t want anyone to know, and to acquire, collect, or mine valuable information from that mail.”

Simpson, a long-term Google critic, said: “Google’s brief uses a wrong-headed analogy; sending an email is like giving a letter to the Post Office. I expect the Post Office to deliver the letter based on the address written on the envelope. I don’t expect the mail carrier to open my letter and read it.

https://www.theguardian.com/technology/2013/aug/14/google-gmail-users-privacy-email-lawsuit   

“..Millions of us signed up to use it. And we discovered, if we were paying attention, how Google benefited from this: they data mine our emails. We turn over the content of our address books and our emails, including attachments, to Google, and in exchange they mine the data to find ways to sell us things.”

“If Google knows that you are discussing having a holiday in Spain with your friends and family, it will helpfully show you advertisements promoting various Spanish-related holiday deals — on the same screen as you see your emails.”

Google will say in its defense that no one at Google reads your emails. That’s also a lie. While there are no slave-labouring children chained to their desks in Burma while they read your emails, there are massive server farms with countless thousands of powerful computers — and they are reading your emails.

That’s how Google makes it money from Gmail — by selling your most private information to anyone willing to pay for it, in order to sell you a product or service.

http://www.ericlee.info/blog/?p=975 

 

Lo’real animal testing research

L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

http://www.loreal.com/sustainability/l’oréal-answers/the-question-of-animal-testing  

For those who don’t want to read through this entire post, the plain and simple answer to the question I kept getting, “Is L’Oreal cruelty free?” is no. L’Oreal is not cruelty free.  Here are a few bullet points to explain why.

  • L’Oreal states that they allow for their products to be tested on animals to comply with regulatory laws in place around the world.
  • The changes to animal testing laws in China do not change the animal testing policies for all beauty products. Animal testing is still required for many of the products that L’Oreal produces.
  • The changes to animal testing laws in China do not impact international brands in the same way that they impact brands who manufacture and sell only in China.
  • L’Oreal manufactures their products in many countries around the world, not only in China. China still requires animal testing for all beauty items that are imported into China for sale.

http://www.logicalharmony.net/is-loreal-cruelty-free/#axzz49f3zwTQ9  

Through research I have found that although Lo’r

Branding Survey Answers

 

(Note: The answers in bold was for the first draft of questions I created, the rest was for the revised set of questions)

  1. The phones are shit but the macs are good. Don’t understand why a £600 phone dies at 40%.
  2. They have a chavy image now. They’ve gone backwards.
  3. If its the only option. I prefer pepsi.
  4. Never know what to expect. Cold food. Looks nothing like the adverts
  5. Too much irrelevant information. Everyone’s high and mighty.
  6. left behind by other social media.
  7. So 2009. Prefer VANS
  8. Cheap Warehouse.
  9. Overpriced shit. Hipster haven
  10. Pretty sick. Delivery prices are shit. Can get everything on there.

 

  1. There good quality but overpriced.
  2. Yeah there okay, I personally don’t buy there stuff anymore
  3. nah too much sugar.
  4. yeah I buy it when I’m hungry
  5. I don’t use that brand.
  6. Facebook was cool before my mum and dad made an account.
  7. Google’s amazing.
  8. It’s cool if you like horse meat.
  9. quite overpriced.
  10. I’m not really a Adidas guy.

 

  1. I love Apple, just wish everything wasn’t so expensive.
  2. decent quality, I buy from them every now and then.
  3. Im a coca-cola person, drinking it like its water.
  4. Pretty much all I eat now.
  5. Their hair products are pretty good, I feel bad cause of the whole animal testing stuff.
  6. Probably couldn’t live without it.
  7. You can pretty much find out anything about everything instantly
  8. Decent.
  9. I live off Starbucks.
  10. Don’t really wear there stuff.

 

  1. Stuff overpriced to shit.
  2. Yeah they make decent clothes and shoes.
  3. I like it, even though its terrible for me.
  4. As much as i slag the place off it doesn’t stop me going back
  5. Id prefer them testing on animals than on me
  6. Its the worst tool at my disposal, It should be called StalkerBook.
  7. Id be an idiot without it.
  8. The layout looks like a car auction.
  9. The coffee is good but not good enough to justify the price tag.
  10. Yeezy Yeezy just jumped over jump man.

 

  1. Extremely expensive, especially phone chargers and earphones.
  2. Don’t wear the products
  3. I don’t drink it anymore – it’s not good for you
  4. I don’t have it too regularly
  5. Although they test on animals, I still buy their products
  6. It can be useful in some cases, for example, reuniting with old friends, but it can also be dangerous for younger people
  7.  It’s changed the internet
  8. It’s reasonably priced
  9. Starbucks is overrated
  10. Adidas has gone downhill – the prices are low because no one shops there

 

  1. expensive products but very popular products
  2. Don’t wear their products
  3. I drink it a lot but know its not the best for you
  4. cheap fast food and very accessible
  5. animals testers so don’t use their products
  6. I use it too much
  7. most used website as most people use it daily and its very helpful
  8. Not got a local one so I don’t really shop there
  9. Good coffee
  10. Don’t wear their products

 

  1. Not a massive fan, only use apple products in college, but I have an iPhone (i hate it)
  2. Never bought any Nike, not my style
  3. Trying to cut down on it….
  4. Don’t eat it as much as I used to, don’t miss it
  5. I use the heat protection spray when I straighten my hair?
  6. Use it to back up all my photos, not much else really
  7. Can’t live without
  8. I don’t shop there as much since I work in sainburys and I feel like I betray the losers.
  9. Crap
  10. I used to wear it as a kid… I think

 

  1. I always buy the latest gadgets
  2. Haven’t bought anything from them in a while, going downhill slightly
  3. Although I still drink it occasionally, I am cutting down
  4. It’s easy accessible and fairly cheap
  5. Variety of products – hair, makeup, etc, good quality products
  6. Although it’s still popular, there are better social media sites
  7. Couldn’t live without it
  8. Regularly has good deals, pretty reasonable price and good quality
  9. Incredibly overrated and overpriced
  10. If I needed something sports related, I would shop here, however I would never step foot into an Adidas store

 

  1. Theres something about apple that lures me in every time not matter the price
  2. Nike used to be my first choice of football boots but now their prices have rocketed while the quality stays the same.
  3. Coke is defiantly not my first choice just down to the taste.
  4. You get what you pay for.
  5. I don’t really pay attention to what goes in my hair really
  6. Facebook is used everyday by everybody and theres a reason why, its easy to use and stay in contact.
  7. Try find someone who doesn’t use Google.
  8. Why is it so cheap?
  9. Great place to write a book
  10. A load of shit