Branding Survey Questions

Because my FMP will be heavily influenced the public’s opinion of brands I will need to create a survey/questionnaire in order to get those quotes. The questions will be open-ended essentially asking what they think of the 10 popular brands. The 10 Brands will be:

  1. Apple
  2. Nike
  3. Coca Cola
  4. Mcdonalds
  5. Twitter
  6. Facebook
  7. Converse
  8. Tesco
  9. Starbucks
  10. Amazon

I will ask both in person and over the internet. I will ask over the internet because I feel that people may answer more honestly due to the anonymity they have and it will allow me to reach more people at a quicker time.

Questions

  1. How do you feel about Apple? Do you buy there products? If not why?
  2. How do you feel about Nike? Do you buy there products? If not why?
  3. How do you feel about Coca-Cola? Do you buy there products? If not why?
  4. How do you feel about McDonalds? Do you buy there products? If not why?
  5. How do you feel about Twitter? Do you use it? if not why?
  6. How do you feel about Facebook? Do you use it? if not why?
  7. How do you feel about Converse shoes? Do you buy there products? If not why?
  8. How do you feel about Tesco? Do you buy your products from them? If not why?
  9. How do you feel about Starbucks? do you buy there products? If not why?
  10. How do you feel about Amazon? Do you buy there products? If not why?

Answers

  1. The phones are shit but the macs are good. Don’t understand why a ¬£600 phone dies at 40%.
  2. They have a chavy image now. They’ve gone backwards.
  3. If its the only option. I prefer pepsi.
  4. Never know what to expect. Cold food. Looks nothing like the adverts
  5. Too much irrelevant information. Everyone’s high and mighty.
  6. left behind by other social media.
  7. So 2009. Prefer VANS
  8. Cheap Warehouse.
  9. Overpriced shit. Hipster haven
  10. Pretty sick. Delivery prices are shit. Can get everything on there.

 

Mcdonalds: “You wanted your food cold right?”

Apple:

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