Google Research

People sending email to any of Google’s 425 million Gmail users have no “reasonable expectation” that their communications are confidential, the internet giant has said in a court filing.

The suit claims: “Unbeknown to millions of people, on a daily basis and for years, Google has systematically and intentionally crossed the ‘creepy line’ to read private email messages containing information you don’t want anyone to know, and to acquire, collect, or mine valuable information from that mail.”

Simpson, a long-term Google critic, said: “Google’s brief uses a wrong-headed analogy; sending an email is like giving a letter to the Post Office. I expect the Post Office to deliver the letter based on the address written on the envelope. I don’t expect the mail carrier to open my letter and read it.   

“..Millions of us signed up to use it. And we discovered, if we were paying attention, how Google benefited from this: they data mine our emails. We turn over the content of our address books and our emails, including attachments, to Google, and in exchange they mine the data to find ways to sell us things.”

“If Google knows that you are discussing having a holiday in Spain with your friends and family, it will helpfully show you advertisements promoting various Spanish-related holiday deals — on the same screen as you see your emails.”

Google will say in its defense that no one at Google reads your emails. That’s also a lie. While there are no slave-labouring children chained to their desks in Burma while they read your emails, there are massive server farms with countless thousands of powerful computers — and they are reading your emails.

That’s how Google makes it money from Gmail — by selling your most private information to anyone willing to pay for it, in order to sell you a product or service. 



Lo’real animal testing research

L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.’oréal-answers/the-question-of-animal-testing  

For those who don’t want to read through this entire post, the plain and simple answer to the question I kept getting, “Is L’Oreal cruelty free?” is no. L’Oreal is not cruelty free.  Here are a few bullet points to explain why.

  • L’Oreal states that they allow for their products to be tested on animals to comply with regulatory laws in place around the world.
  • The changes to animal testing laws in China do not change the animal testing policies for all beauty products. Animal testing is still required for many of the products that L’Oreal produces.
  • The changes to animal testing laws in China do not impact international brands in the same way that they impact brands who manufacture and sell only in China.
  • L’Oreal manufactures their products in many countries around the world, not only in China. China still requires animal testing for all beauty items that are imported into China for sale.  

Through research I have found that although Lo’r

Branding Survey Answers


(Note: The answers in bold was for the first draft of questions I created, the rest was for the revised set of questions)

  1. The phones are shit but the macs are good. Don’t understand why a £600 phone dies at 40%.
  2. They have a chavy image now. They’ve gone backwards.
  3. If its the only option. I prefer pepsi.
  4. Never know what to expect. Cold food. Looks nothing like the adverts
  5. Too much irrelevant information. Everyone’s high and mighty.
  6. left behind by other social media.
  7. So 2009. Prefer VANS
  8. Cheap Warehouse.
  9. Overpriced shit. Hipster haven
  10. Pretty sick. Delivery prices are shit. Can get everything on there.


  1. There good quality but overpriced.
  2. Yeah there okay, I personally don’t buy there stuff anymore
  3. nah too much sugar.
  4. yeah I buy it when I’m hungry
  5. I don’t use that brand.
  6. Facebook was cool before my mum and dad made an account.
  7. Google’s amazing.
  8. It’s cool if you like horse meat.
  9. quite overpriced.
  10. I’m not really a Adidas guy.


  1. I love Apple, just wish everything wasn’t so expensive.
  2. decent quality, I buy from them every now and then.
  3. Im a coca-cola person, drinking it like its water.
  4. Pretty much all I eat now.
  5. Their hair products are pretty good, I feel bad cause of the whole animal testing stuff.
  6. Probably couldn’t live without it.
  7. You can pretty much find out anything about everything instantly
  8. Decent.
  9. I live off Starbucks.
  10. Don’t really wear there stuff.


  1. Stuff overpriced to shit.
  2. Yeah they make decent clothes and shoes.
  3. I like it, even though its terrible for me.
  4. As much as i slag the place off it doesn’t stop me going back
  5. Id prefer them testing on animals than on me
  6. Its the worst tool at my disposal, It should be called StalkerBook.
  7. Id be an idiot without it.
  8. The layout looks like a car auction.
  9. The coffee is good but not good enough to justify the price tag.
  10. Yeezy Yeezy just jumped over jump man.


  1. Extremely expensive, especially phone chargers and earphones.
  2. Don’t wear the products
  3. I don’t drink it anymore – it’s not good for you
  4. I don’t have it too regularly
  5. Although they test on animals, I still buy their products
  6. It can be useful in some cases, for example, reuniting with old friends, but it can also be dangerous for younger people
  7.  It’s changed the internet
  8. It’s reasonably priced
  9. Starbucks is overrated
  10. Adidas has gone downhill – the prices are low because no one shops there


  1. expensive products but very popular products
  2. Don’t wear their products
  3. I drink it a lot but know its not the best for you
  4. cheap fast food and very accessible
  5. animals testers so don’t use their products
  6. I use it too much
  7. most used website as most people use it daily and its very helpful
  8. Not got a local one so I don’t really shop there
  9. Good coffee
  10. Don’t wear their products


  1. Not a massive fan, only use apple products in college, but I have an iPhone (i hate it)
  2. Never bought any Nike, not my style
  3. Trying to cut down on it….
  4. Don’t eat it as much as I used to, don’t miss it
  5. I use the heat protection spray when I straighten my hair?
  6. Use it to back up all my photos, not much else really
  7. Can’t live without
  8. I don’t shop there as much since I work in sainburys and I feel like I betray the losers.
  9. Crap
  10. I used to wear it as a kid… I think


  1. I always buy the latest gadgets
  2. Haven’t bought anything from them in a while, going downhill slightly
  3. Although I still drink it occasionally, I am cutting down
  4. It’s easy accessible and fairly cheap
  5. Variety of products – hair, makeup, etc, good quality products
  6. Although it’s still popular, there are better social media sites
  7. Couldn’t live without it
  8. Regularly has good deals, pretty reasonable price and good quality
  9. Incredibly overrated and overpriced
  10. If I needed something sports related, I would shop here, however I would never step foot into an Adidas store


  1. Theres something about apple that lures me in every time not matter the price
  2. Nike used to be my first choice of football boots but now their prices have rocketed while the quality stays the same.
  3. Coke is defiantly not my first choice just down to the taste.
  4. You get what you pay for.
  5. I don’t really pay attention to what goes in my hair really
  6. Facebook is used everyday by everybody and theres a reason why, its easy to use and stay in contact.
  7. Try find someone who doesn’t use Google.
  8. Why is it so cheap?
  9. Great place to write a book
  10. A load of shit


Branding questions (revised)

Due to some people struggling to give good quotes on certain companies I tried to alter some of them in order to get some better quotes. Here is the revised list:

  1. Apple
  2. Mcdonalds
  3. Nike
  4. Coca-Cola
  5. L’oreal
  6. Facebook
  7. Google 
  8. Tesco
  9. Starbucks
  10. Adidas 

Thankfully after changing some of the companies I was able to get better responses, although I will admit to researching some of these brands and basing it off the research I did, this was mainly due to time constraints although I still managed to get quotes for a majority of the posters.

Getting logo permission

Because my FMP involved a heavy use of company logo’s I had to garner the permission of the companies to use them. Some companies where harder to reach than others and some straight up did not reply to me. Some denied the use and the ones who did I had to alter the logo enough as to not breach copyright.

Seeing as I was not using the logo’s for commercial use a lot of the companies didn’t seem to mind like Starbucks for example. I was unable to get responses from companies like Apple or Tesco which I will have to try and contact numerous times before the final deadline.

The primary form of contact was through email and live chat with customer service, I will have to try and call the companies that have not responded to my emails because this will allows me to get a direct answer.

(Insert the emails here)

Google Poster attempt 1

Google poster




This is an attempt at creating a poster for google, the idea behind this poster was that there was controversy surrounding google that they was reading their users’ emails for advertising purposes. To do this I tried to create an image that made it look like the Gmail logo of the envelope was opened as in someone had read the contents. To get this image I essentially copied the envelop, flipped it upside down and erased a large portion of it to make it look like an open flap.

The slogan is a play on words of the original “you’ve got mail” the new slogan is basically saying that your email essential belongs to google. I tried my best to emulate the same font of google’s logo, I believe it works quite well overall.

Loreal Poster


This is my first attempt at creating a poster for Loreal, the main reason for choosing this company is that many talked about the controversy surrounding the animal testing and the fact that they used to test there products on animals.

Sticking with the simplistic approach I decided to just photoshop make-up products onto the paws of a rabbit, almost like it’s offering the products to the viewer asking if the animal testing was worth it?.

The slogan is a play on words of the Loreal slogan ” you’re worth it”. I changed it to “was it worth it” because although the company no longer partakes in animal testing – they used to, so the poster is saying was hurting those animals for profit/