Loreal Poster


This is my first attempt at creating a poster for Loreal, the main reason for choosing this company is that many talked about the controversy surrounding the animal testing and the fact that they used to test there products on animals.

Sticking with the simplistic approach I decided to just photoshop make-up products onto the paws of a rabbit, almost like it’s offering the products to the viewer asking if the animal testing was worth it?.

The slogan is a play on words of the Loreal slogan ” you’re worth it”. I changed it to “was it worth it” because although the company no longer partakes in animal testing – they used to, so the poster is saying was hurting those animals for profit/


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