Branding questions (revised)

Due to some people struggling to give good quotes on certain companies I tried to alter some of them in order to get some better quotes. Here is the revised list:

  1. Apple
  2. Mcdonalds
  3. Nike
  4. Coca-Cola
  5. L’oreal
  6. Facebook
  7. Google 
  8. Tesco
  9. Starbucks
  10. Adidas 

Thankfully after changing some of the companies I was able to get better responses, although I will admit to researching some of these brands and basing it off the research I did, this was mainly due to time constraints although I still managed to get quotes for a majority of the posters.


Getting logo permission

Because my FMP involved a heavy use of company logo’s I had to garner the permission of the companies to use them. Some companies where harder to reach than others and some straight up did not reply to me. Some denied the use and the ones who did I had to alter the logo enough as to not breach copyright.

Seeing as I was not using the logo’s for commercial use a lot of the companies didn’t seem to mind like Starbucks for example. I was unable to get responses from companies like Apple or Tesco which I will have to try and contact numerous times before the final deadline.

The primary form of contact was through email and live chat with customer service, I will have to try and call the companies that have not responded to my emails because this will allows me to get a direct answer.

(Insert the emails here)

Google Poster attempt 1

Google poster




This is an attempt at creating a poster for google, the idea behind this poster was that there was controversy surrounding google that they was reading their users’ emails for advertising purposes. To do this I tried to create an image that made it look like the Gmail logo of the envelope was opened as in someone had read the contents. To get this image I essentially copied the envelop, flipped it upside down and erased a large portion of it to make it look like an open flap.

The slogan is a play on words of the original “you’ve got mail” the new slogan is basically saying that your email essential belongs to google. I tried my best to emulate the same font of google’s logo, I believe it works quite well overall.

Loreal Poster


This is my first attempt at creating a poster for Loreal, the main reason for choosing this company is that many talked about the controversy surrounding the animal testing and the fact that they used to test there products on animals.

Sticking with the simplistic approach I decided to just photoshop make-up products onto the paws of a rabbit, almost like it’s offering the products to the viewer asking if the animal testing was worth it?.

The slogan is a play on words of the Loreal slogan ” you’re worth it”. I changed it to “was it worth it” because although the company no longer partakes in animal testing – they used to, so the poster is saying was hurting those animals for profit/

Nike poster attempt 2 + 3

Nike Poster 2

Nike Poster 2.5

These are more interactions of the Nike poster, I decided to switch the white and the black because I felt this was more in line with the posters Nike has put out, the second poster I decided to do a play on words with the “just do it” slogan but I felt that saying “don’t do it” comes across more as a protest poster whereas these posters are supposed to be more lighthearted.